Linda Yaccarino insisted three weeks ago that little was changed if the billionaire trading Mixed X, his artist platform that he led X, his artist platform he led, with the Xia, his artificial intelligence group.
“I’m the CEO of X and my boss remains the same,” he told finance financing in a Cannes Advertising Confereny interview.
Less than three weeks ago, none of the things are true.
Yacacarino On Wednesday he was informed Stepping Down from his role as chief executive after two years, found x “enter a new chapter” in the tie-up of Xai.
Industry insiders say Yaccarino, in many ways, failing.
She is taking care of carrying advertising dollars on a platform that the political owner told brands without spending with them “.
Musk Starting to heal the more yacacarinino pressure and the pair that failed to Gel, said four people working with both of them. The style of billionaire style in the prison of his Deputy Avenue Polish.
“Sheryl (Sandberg) found rhythm Mark (Zuckerberg),” as one of the people who refers to the former principal officer of the meta and its CEO. “Linda didn’t find the rhythm with Elon.”
He successfully enables XABLY business advertising and AI Group Xai bought Xai in Musk
Musk’s hands are given, round-the-clock leading method of X, Yaccarino never controlled enjoying most of the CEOs.
Over the last six months, Musk was distracted by his work with Donald Trump administration, which was recently ended by the US President’s fall.
Returning his scenes to his businesses in recent weeks, the billionaire trader began to make unilateral decisions of X – even inside the advertising marketing that is the heart of yaccarino. Sometimes he separates his moves and his team.
“Elon called all shots,” said an advertising executive, who knew Yaccarinino and Musk, arguing that his tenure was more unconscious for the past three months. “He tried to ride the tiger but thrown.”
Industry learned as “velvet hammer”, Yaccarin joined X in 2023 after advertising business for his full rolodex and strong relationship with global brands.
She was given a task of advertising dollars behind brands left with brands of $ 44bn 2022 concerns about her bad management style – he allowed the styling style.
More in advertising, he has raised the video parts in X, holding deals with sports creators and a digital and peer-to-peer payment service released later in the year.
Yaccarino remains faithful to the public in Musk at the end. But some work with them believed in his talent as a consummate salesperson who had hurt his relationship with him.
Musk feels Yacarino with no fully transparent about the state of advertisers’ company, and put a gloss in reality. He wants him to quickly return the financial health business.
“He didn’t dig his style as a shiny, full executive of Madison Avenue,” said a man who worked with both of them. “He wants to have a real conversation and not bullshitted.”
The stresses burn a year ago when musk issued yacacarino warnings to facilitate growth and temporarily call for long financial and management of x avis. Later the billionaire hired former Tubi Executive Mahoud Banki as principal financial officer.
Banki reporting directly to the musk, often talking to him, cut off the chief executive, a man spoke. Yacarino’s relationship to Banki is easily done, says many people familiar with this matter.
Yaccarino wants to pay the budget of the Content Corator and changing the advertising technology, but the company’s investment, making investments in the company, making investments in the company, saying in the company, people said.
The musk relationship with Yaccarino was also rocked after he helped to secure an agreement with the contents of the early 2024 with former people who raised this matter. After agreement agreement, lemon conducts a steady musk interaction where he asks if he is abusing drugs, breaking a billionaire to get the partner. Lemon right now mohut Musk and x for breach of contract.
The pressure took the enthusiasm of Yaccarinino, saying many people who work with him, describing him as sometimes sad in the office.
Others noticed his desperation: “She cried for two years in a job that had crushed most of the people in two weeks,” said a former co-worker.
Yaccarino also won the fight fight to get some advertisers back on the platform.
A year after taking musk, advertising fell about 50 percent. Yaccarino turns some of the greatest brands in the world by having their trade group as well as many companies like shells and Pinterest for anti-competitive behavior. They are accused of a “illegal boycott” on the platform.
Trump musk trump added to the pressure of brands, starting to return X.
The Market Intelligence Group Sensor Tower says “showing the renewed force on advertiser’s base” in Temo, Verizon and Dell among the top US healers since January.
Projects of research firmeter company in X’s Revenue will increase to $ 2.3bn this year, compared to $ 1.9bn one year ago. Global Sales in 2022, when taken by Musk, $ 4.1bn.
However some advertisers are disgusted with Yacarino’s ways.
“In his credit he has taken advertisers back to X,” a long advertising executive announcement said. “He did it with a gun, but they came back.”
The advertisers do not return “volunteers or happy”, as wierer. For some, “it’s better to spend something” avoiding an x legal challenge.
Many marketing executives say that toxic content is not just the problem. Yaccarino failed to make x an effective advertising platform that gives investment returns, they say.
“You can argue that he has not done enough to make the platform better for advertising,” as an advertising executive. “Many clients don’t advertise x not because of the room, but because it doesn’t do well.”
However, Yaccarino appeared to be on a roll even though it was financially restricted, and some depressed praises his legacy. “It’s Linda’s drive and energy and might help rebuild some of the relationships,” said the former partner.
It changed things to return musk from his expanded political fraytray.
“What saves him is the election and Elon diving of administration, because he took his eyes on X little,” as a person who works with them.
The union of Xai came while the musk returned his focus to the company.
“Now that he returned to his businesses, he would no longer put him head of a AI company,” the man said.
In recent weeks, Musk took many unilateral decisions around advertising, as people familiar with this matter. He banned the hashtags from ads, and announced X to pay the vertical-based brands. He also hired Nikita Bier, a businessman and high-profile x user, as the product head.
Yaccarino thinks Musk isn’t meant to be safe, an issue that is important for him, according to someone who is familiar with this matter.
Yaccarinino announced an elite some ahead of time when he left. It includes Grok Chatbot in Xai Grok on Wednesday spewing antisemitic hateEven if both were unrelated, according to X staff.
X and yacacarino refuses to comment. Musk does not respond to a request for commentary.
It is unclear what is next to come to advertising veteran. Known to be a republican commitment, his immovable support for Trump and Musk is shocked by many advertising companions.
Her years of defense of Musk can stand by a CEO of a role in another media company or entertainment, according to industry writers.
But the X paper helps to raise his Washington connections.
He personally learned Trump’s daughter Ivanka Trump, who helped broker his relationship with the President, as the people familiar with this matter.
He is also Friends With Scott Turner, the present secretary of the Department of Housing and Urban Development, and the Director of Wisdom Tulsi Gabbard. A long-term confidante said Yaccarino remains strongly supporting Trump despite his blasting musk.
The other suspect in his next step can be a role in administration or as a free speech advocate. Yaccarino began to wear a diamond necklace reading ‘free speech’ about a year in his leadership X.
Mike Benz, an officer of the Trump’s first administration currently running a free watchdog of speech, praised Yacarino with X after his resignation.
“He went for us all such as an unreliable pressure from governments, advertisers, bookings, bank banks, and astroturfed entnch mobs,” he wrote. Yaccarino later shared the post.
“Before X, he was on Mount Rushmore in ads exemplary at the EXPLARM, President Market Market Marketing Market.” He didn’t have to work, but he had to go out of style. And I think that’s next for him. “
Daniel Thomas reported additional
