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Dreaming of a wardrobe upgrade? There’s no better style to emulate than the rich mom aesthetic (think: luxe-looking knitwear, tailored-looking high tops and bottoms). And thanks to Amazon’s Under-the-Radar Winter Salethere is no better time to buy either.
Running now through January 11, the sale includes everything from polished striped knitwear a matching sets ready to travel i flattering jeans that look much more expensive than they are. They’re the kind of pieces that make getting dressed feel easier and a lot more stylish. Shop our top 21 rich mom style picks below, with prices starting at just $14.
Amazon Winter Deals at Rich Mom Staples
Matching sets of clothes
1. Our favorite: Designed with a refined silhouette, this one expensive looking set looks way more expensive than it actually is – was $50 now $38!
2. Chic off duty: this Spanx style set makes school trips look instantly chic – was $52, now $42!
3. Loose and slimming: this relaxed set to match proves you don’t have to sacrifice comfort to get a slimming effect – was $52, now $39!
4. Stripe Stunner: There’s something undeniably elegant about it matching stripe set that goes perfectly with other pieces in your wardrobe – was $44, now $32!
For years, leggings have been the default for everything from errands to travel days. But in 2026, the fashion world is quietly swapping them for something that feels just as comfortable and noticeably higher. Enter: stylish sweatpants that feel tailored, modern, and a whole lot more snazzy. Ready to make the trade? We rounded up (…)
flattering jeans
5. Our favorite: With front pockets and a rich dark wash, these retro inspired jeans feel fresh and modern – was $42, now $34!
6. Anthropology-Style: With an anthropological style atmosphere, these jeans with lace detail they are rich mom approved – was $46, now $30!
7. Soft and elastic: It’s not just these stretchy jeggings soft against the skin, but they also have tummy control – $42, now $25!
high peaks
8. Our favorite: this cable knit sweater looks just as good with jeans as layered over tailored pants – was $25, now $20!
9. Chic Points: We love it like this polka dot sweater feels playful yet polished, like an expensive boutique find – was $37, now $27!
10. Cozy Cardigan: With its draped silhouette, this oversized cozy cardigan offers that relaxed rich mom look – was $60, now $43!
11. Shoulder-chic: this off shoulder top it has that easy, simple appeal that still looks classy and elevated – was $40, now $30!
12. Parisian Style: Just as classic and elegant, this striped turtleneck sweater emits unmistakably Parisian-level polish – was $40, now $31!
13. Elegant Shawl: An easy piece to layer, this one elegant shawl wrap makes even simple dresses look more expensive – was $17, now $14!
Stylish outerwear
14. Our favorite: this fur trimmed coat delivers some seriously coded vibes and is now a rare 50% off – was $96, now $48!
15. Try it on for size: With a tailored look, that wool trench coat looks like something you might find at a designer store – was $66, now $50!
16. Perfect Puffer: A real rich mom, that slim jacket effortlessly go from pilates to a coffee date – was $50, now $40!
Dear clothes
17. Our favorite: Cozy enough for cold mornings, that knitted maxi dress still feels high for brunch plans – was $56, now $43!
18. Cable Knit Classic: this mini cable point it pairs just as easily with wool leggings in the winter as it does with strappy heels in the spring – was $50, now $39!
Essential accessories
19. Our favorite: If you’ve been looking for a classic everyday bag, this is it Michael Kors shoulder style now 57% off – was $298, now $129!
20. Looking at Cartier: With over 4,000 purchased in the last month, shoppers are obsessed with it Cartier looking watch — was $30, now $23!
21. Birkin Style: Channel Birkin-level style for a fraction of the price with this bag with crocodile print top handle — was $50, now $42!
It’s official: Amazon just dropped its list of the most viral fashion finds of 2025, and not all of them are what you’d expect. Beyond the obvious bestsellers, several understated styles also gained cult status this year. Even more? Many of them are pieces that buyers have re-purchased and designed again and again. Next, we reduced (…)